In Grade 11, students will be managing a school-based enterprise, the Emporium gift shop, which is open to the public. Students will be expected to perform all of the management functions of operating a gift shop including business management, purchasing, merchandising, advertising/display, accounting and organizational oversight. Students analyze the elements of the marketing mix, their interrelationships and how they are used in the marketing process. Grade 11 students utilize the concepts of entrepreneurial trends, business planning, sports and entertainment marketing, market planning, market research and product planning. Students conduct marketing research, conduct a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis and develop a complete marketing plan. In addition, students complete the marketing sections of a business plan for a business of their choice.